5 Best Practices for Marketing InMail Messaging

[asikurrahmanshuvo]

1) Write short messages
That’s right, on Linkedin InMail, more objective and precise messages get more responses . Just take a look at the table below. According to research, messages with 25-50 words get 65% more responses, even though the tool allows you to write 1900 characters

2) Avoid complex language
This tip also works for other types of content and makes a huge difference in InMail. Avoid complex words and remember that the user should not have to work hard to understand what you mean.

So, avoid jargon and be minimalistic . Keep in mind that anyone reading australia consumer mobile number list the message should understand what you want to convey right away. Just remember that this conclusion has to do with the clarity of the text and was drawn from research, which took into account the number of syllables, sentences and paragraphs in the analyzed messages.

3) Aim for personalization
Just like with email, the more personal you can make it, the more your audience will pay attention. But how do you do this in a sponsored message, sent to multiple users?

The answer is segmentation . Advertise by segments, defining the attributes of the audience you want to reach. I'm referring to the targeting criteria you set when creating your ad, such as job title, sector or skills. This way, you can write a text aimed at professionals in a specific industry, for example, and be more assertive.

4) Give preference to the passive voice
This is a funny one, but it seems to work. Ditch the informational tone, full of information and data, and think about your audience. What do they need? How can you help them?

Show that you are interested in knowing how you can be helpful at this moment, make assumptions about your audience's pain and don't be

Bonus: Stay interested!
Finally, a tip if your message gets a response: ask more questions . Try to understand more about the person you're talking to and add even more personalization to continue the conversation. As you can see in the chart below, asking questions increases your chances of getting responses.