Campaign focused on solidarity

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In addition to technology, the campaign also values ​​social actions.

Coca-Cola is promoting charitable donations and encouraging consumers to help their communities.

The brand reinforces that Christmas is a time to spread kindness.

The phrase “Kindness travels” sums up the campaign’s objective, which seeks to inspire small gestures that can make a difference.

Engaging with young people on social media
To attract young audiences, Coca-Cola is investing in social media. Influencers were invited to promote the campaign and share the motto “Kindness travels” on their profiles.

Thus, the brand aims to reach new generations, who are always connected and brazil phone number library value actions with social impact.

“We want to create experiences that bring people together, both digitally and in real life,” says Leonor Falcão, manager of Coca-Cola in Portugal.


“Create Real Magic” Platform: The Future of Marketing
Coca-Cola's Christmas campaign is also a test for the future of advertising.

With the “Create Real Magic” platform, the brand explores how AI can personalize interactions and make campaigns more exciting.

According to Javier Meza, marketing director at Coca-Cola Europe, the use of AI is still in its early stages.

However, he believes that technology has a lot to offer to transform marketing and create new ways of connecting brands and consumers.

Why is this campaign important?
Coca-Cola has always been known for its heart-warming Christmas campaigns. Now, with the help of technology, the brand is able to combine tradition and innovation.

At the same time, it maintains focus on important values ​​such as kindness and unity.

This campaign is not just about technology, but about how it can be used to bring people together.

Whether through a conversation with Santa Claus or charitable actions, Coca-Cola wants everyone to feel the magic of Christmas.