The Facebook audience in Ukraine consisted

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And yet we suggest you look at which social networks gather more Ukrainian audience and are the most popular. Facebook At the beginning of 2023, according to DataReportal, Facebook had 12.8 million users in Ukraine — this amounted to 35.6% of the country's total population and 40.9% of the audience aged 13 and over. The Facebook audience in Ukraine consisted of 57.9% women and 42.1% men. Compared to October 2022, the number of Facebook users in Ukraine decreased by 550 thousand (-4.1%). YouTube YouTube currently has about 26.7 million users in Ukraine.


This is equal to 74% of the total population and covers 93.5% of the local internet user base. YouTube's advertising audience is 53.1% women and 46.9% men. From the beginning of 2022 to the beginning of 2023, YouTube's advertising reach tunisia phone number list in Ukraine decreased by 1.3 million (-4.6%). Instagram In 2023, there were about 11 million Instagram users in Ukraine, i.e. 30.5% of the total population and 35.0% of the audience aged 13 and over. Instagram's advertising audience consisted of 58.4% women and 41.6% men.


Compared to 2022, Instagram's advertising reach in Ukraine decreased by 5.1 million (-31.7%). TikTok As of early 2023, TikTok had 13.01 million users aged 18 and over in Ukraine, which was 44.2% of the adult population and 45.5% of the internet user base. TikTok's advertising audience was 53.3% female and 46.7% male. Since early 2022, TikTok's advertising reach in Ukraine has grown by 2.5 million (+23.3%). And this is quite important, because in most other social networks, this number, on the contrary, has decreased. Facebook Messenger Facebook Messenger advertising reached 7.