We at amoGrowth are still exploring and studying this social network today, and yet the accumulation of arguments, metrics and success stories seems repetitive to me.
The top 10 fastest growing brands have a strong presence on LinkedIn
From the numbers it's fascinating. But I'll say what I think is the best thing about this social network: it's the ease of finding exactly the person you need by position, industry or country.
Looking for Retail Sales Managers in Peru and Chile? Easy to find.
Do you need Angel Investors? You can do the search.
The parameters of job title, company size, and geographic location phone number lookup indonesia allow you to make exact searches. Not to mention the number of solutions (both LinkedIn's own and others) that exist to streamline and automate these searches.
I understand that Twitter is another key niche for business. If we look closely, there are thousands of networks or spaces that also serve this purpose (I don't know, to give an example I'll mention CrunchBase), but where can you do such a specific search on so many possible populations?
The LinkedIn B2B Iceberg
I was telling you that many people studied this platform and generated knowledge about it. There are thousands of tools of all kinds to study metrics and automate processes and even courses to generate content.
Everyone will have their own analysis and point of view. In some cases, I like to be generic or to combine several points of view.
To explain how I see LinkedIn I use an Iceberg-like graphic (very 90s, but it works)
The superficial part
I'm referring specifically to the "feed." It's the common UX of LinkedIn. It's where you see posts, profiles, comments, videos. It's that part similar to Facebook, but as if everyone had forgotten about their personal issues and was looking to sell something.
To summarize, the tip of the iceberg is the content , through which people and companies search:
Position your brand (company or personal)
Attract Leads
Launch human talent attraction campaigns
Positioning Thought Leadership