Optimizing meta tags, product names and working with filters

[md.a.z.i.z.ulha.kim4]

The next stage was to unify the meta tags for the site pages. Before collaborating with Inweb, the site had identical meta tags, which meant that users didn't understand what product they were viewing.

We analyzed existing tags and created new titles and descriptions for pages and categories. When creating new tags, we took into account that some products have a broad meaning, so we added clarifications about the purpose of the product.

We are adding a few examples of our work with mega tags.

Example 1. Catan: Explorers & Pirates board game

Photo: Example of working with meta tags
Initially, the meta tag did not specify a specific product type. This made uk business email list it difficult for customers to understand what was being sold, which could have reduced the likelihood of clicking through to the page. In the new version of the tag, we added the “Board Game” key, which makes the title more informative and accurate.

Example 2. GW – Age of Sigmar board. Warcry: Catacombs Board Pack

Photo: Example of working with meta tags
The previous tag only had a basic title that didn’t provide enough information about the product. We created a tag that clarified that this was a “Playground Set” and also clarified that the set is part of the popular Warhammer Age of Sigmar series.

Example 3. GW Playset – Aeronautica Imperialis: Ork Air Waaagh! Dakkajets

Photo: Example of working with meta tags
The previous tag did not explain what exactly was being offered. This wording may be confusing for those new to the game. Our version specifies that this is a "Miniature Set" from the Aeronautica Imperialis series, which clearly identifies the type of product.

We also rebranded products to improve card rankings. We optimized product names for key queries to make them more visible in search engines.