Reduce Labor Hours and Overhead Costs

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Fortunately, the benefits of hiring an expert in lead generation far outweigh the cost. Aside from a steady flow of prospects in your pipeline, a specialist can help improve your profit margins and streamline the process of market or product testing.

Boost Brand Awareness and Shorten Your Sales Cycle
When it comes down to it, success in brand awareness is not so much about being on the minds of the majority but being on the minds of your ideal clients. However, gaining brand awareness, especially in a competitive market, can be difficult without the right tools and talent. A team of lead generation specialists knows how to boost brand recognition at scale without aggressive advertising that can drain your marketing budget. Through strategic planning and advanced databases, a lead gen agency has the ability to connect with the people your brand resonates with the most.

As word spreads and your brand becomes a well-known name to your target audience, your sales cycle will most likely shorten. It’s the natural order of lead generation. Still, there is always more going on behind the scene. The lead generation process is constantly evolving in response to shifts in the market and changes in consumer behavior. To improve the purchasing process and keep your sales cycle from ballooning, a specialist will look for ways to optimize the process by analyzing prospect and campaign data. It can take a few months to collect enough information to make impactful modifications to lead generation efforts. But, the longer you work with a lead gen specialist, the more efficient your sales cycle will be.

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Prospecting definitely comes at a price. Just one in-house sales executive costs $162,750, on average, when factoring in training, labor hours, and overhead costs. Not to mention the costs of tools and platforms needed to properly implement, analyze, and manage lead generation campaigns.

By partnering with a lead generation specialist, businesses typically save up to 65% on labor and overhead expenses. The economies of scale achieved by the sales agency’s size and purchasing power allows the firm to obtain tools and talent at a more affordable rate.

In addition, ramp-up is nearly instantaneous since you don’t have to wait for a representative to go through training and onboarding before results are produced. Outsourced lead generation companies provide experts full-trained in their proven processes so you’re up and running in a matter of weeks, not months.

Test and Validate a New Product or Market
Whether you have a proven product entering a new market or have a new product new zealand cell phone number database entering your current market, running test campaigns is vital to validating your success at scale. But derailing your lead generation strategies to explore the unknown will disrupt your pipeline and have a negative impact on your revenue growth, no matter how automated your prospecting process has become.

You need a safe silo that allows you to try out a new product or market without interrupting the status quo for your sales and marketing team. That’s where outsourced lead generation specialists come in. These experts have the skills and experience needed to test market fit and compile data quickly so you can make an informed decision. By having a team dedicated to the experiment, you can stop worrying about whether the testing process is reliable. You just have to decide whether you want to continue optimizing for the new opportunity or go back to the drawing board.

Lead Generation Specialist Skills and Experience
Research and Data Analysis Skills
While the job of a lead generation specialist might seem more relational in nature, research and data analysis skills are the cornerstones of a talented professional in this field. A lead generation specialist must be able to formulate a campaign strategy based on market research and consumer data. The specialist must also have the ability to conduct their own lead research and analyze metrics to optimize the performance of lead generation strategies. These key skills are necessary to produce sufficient ROI on prospecting processes.