By Alba Chaves
Project Manager at Marketing4ecommerce
LThe numbers driving online shopping, especially in the last weeks of the year, are overwhelming and force eCommerce stores around the world to compete with each other. A key part of the machinery that drives e-commerce is logistics , which is increasingly important for consumers: 80% are concerned about the price of shipping costs, and more than 40% believe that the most relevant aspect is the speed of delivery. This means that 72% of customers choose one store or another based on the speed of delivery and its cost.
If sales quadruple on Black Friday and Christmas and up to 50% of annual turnover is collected , offering an effective response in the logistics section will mean a qualitative and quantitative leap for an online business that wants to compete successfully. At Kubbo , experts in logistics management and with years of experience in the preparation of these austria business email database campaigns, they point out the keys to preparing a logistics strategy with guarantees and capable of responding in a situation of maximum demand.
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Webinar: How to prepare the logistics of your eCommerce
What is a logistics center: keys to an essential structure for the growth of eCommerce
To provide these keys, they have prepared a free webinar for next October 14 at 5 pm in which they will offer detailed information on these determining factors, which they have also compiled in the eBook: The 8 keys to prepare your logistics for Black Friday and Christmas . According to the logistics startup for eCommerce: " greater demands from customers make it imperative to prepare well in advance to face the 'big weeks' of electronic commerce around the world ."