If you create a good message and direct it to the right target

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In short, engagement and virality are just around the corner! vintage-marketing-a The Basic Steps of a Vintage Marketing Strategy From theory to practice : let's briefly look at some of the steps not to be missed when designing a Vintage Marketing campaign: Target Identification : Like all marketing campaigns, the first step is to understand the target you want to address for the sale of your products or services.


This phase naturally pertains to broader marketing strategies, preliminary to the study of the online campaign. If the people we want to address use the web and social media frequently, then it is worth designing a Vintage Marketing digital campaign.


Identifying the reference period : once job seekers phone number list you have defined your target, identify the years of their childhood and sift through the values, faces, events and iconic products that you can recall in your message. Keep in mind that each era can embody experiences and values ​​that are even contradictory to each other: do not choose the same ones if you have to address a fifty-year-old bank manager rather than a worker of the same age! Remember that a person is not only distinguished by age, but also by orientations and aspirations.


Concept creation : The best thing is to link your products directly to iconic models of the past – as in the case of Ray-Ban glasses or the new Fiat 500 – but it is obvious that this is not always possible.