For several years, the notion of improving the customer experience has been at the forefront. However, many structures have difficulty combining the web and customer experience. While companies easily understand the challenges of optimizing the usual points of contact, many companies are neglecting digital. However, at a time when almost all purchases begin with an internet search, improving the customer experience of a website has become vital!The first thing to consider to improve the customer experience of a website is that the user is king. Even if not all users are customers, the notion of the customer being king must remain. thailand whatsapp data
This means that you have to think about the content of a website. You have to take into account its accessibility and its functioning through the prism of the potential user. The goal is to have a UX and UI design approach so that the potential customer enjoys browsing your site.
You therefore need to have a clear vision, which requires designing personas!A company's website conveys a certain brand image. The visual aspect of a site is very important today. The user is looking for a dynamic, fast and clear experience. Having a site from the 80s/90s will give you an image of a company that is not geared towards digital. A site that is considered obsolete will give the image of an aging company.
Having a modern website where the user experience via UX/UI design will facilitate the implementation of your content. It will also be adaptable to all existing digital formats. It will therefore be responsive and you will increase your number of visits and you will reduce the bounce rate of your site.