Here we are, summer has started, the holidays are fast approaching and your salespeople will experience a drop in activity. The months of July and August are often months when companies' commercial activities are not strong. Therefore, commercial prospecting becomes more complex than the other months of the year. However, summer for salespeople is a period when opportunities can be created. spain whatsapp data
Summer is a great opportunity for salespeople to conquer new market spaces and, above all, to go digital. Indeed, in the digital age, a salesperson must be able to improve their skills on these tools. Whether it's prospecting on social networks, automating certain tasks or writing content, a salesperson must now acquire new skills. Summer is the ideal time to get started, especially since your leads and customers don't really disconnect.
So we will see how summer for salespeople is synonymous with new opportunities and strengthening customer relations?Since direct prospecting is less effective in the summer, researching your future leads can be done at this time. In addition, we are all very connected today, thanks to smartphones in particular. So prospecting via social networks allows you to directly reach the people concerned. Even if your prospects are on vacation, they will always have your name and your brand in a corner of their mind.
However, LinkedIn is not the only social network to rely on during the summer. Twitter and Facebook are experiencing drops in frequency and arriving on news feeds is easier.