YouTube Social Media Campaign: Jamie Oliver’s Food Tube

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Jamie Oliver’s YouTube channel, Food Tube, provides recipes, tutorials, and funny videos, as well as guest appearances. The channel invites contributions and suggestions from its subscribers so they can become part of its story.

Goal

The channel aims to build a vibrant, interactive community of foodie followers.

Solution

Food Tube uses striking branding, a lack data channel trailer, and well-organized playlists including ‘Cooking with Kids’ and ‘Staying Healthy’.

Each video contains a clear title, a keyword-rich description, and a bespoke thumbnail image to draw the viewer in. The channel works well at keeping users engaged and scrolling between videos.

Results

Chef Jamie Oliver’s Food Tube is one of the most successful food YouTube channels with more than 5.5 million subscribers.

Key Takeaway

Food Tube doesn’t just push a product to drive conversions and sales. It aims to build a community of food-loving advocates by providing engaging and entertaining content while inviting followers to collaborate. Plus if you use SEO effectively on YouTube, you can move your videos up the rankings to ensure the content is seen.