Your job is to identify what works in high-ranking content and apply those principles to your own original content.

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What do you see? blog posts product pages category pages landing pages The types of content on the first page of the SERPs are most relevant to the search intent you're targeting (Google ranks them higher belize phone data for their relevance to the query). Follow the example of the top-ranking results and choose your content type based on what you see here.

Likewise, ask yourself which format Google thinks is most relevant to the search intent of your keyword. SEO content
creation involves some trial and error. You create content and see how it performs, adjust for next time, and then see how it performs.

Drawing inspiration from high-quality content is a way to bypass time-consuming trial and error. The content you find in the top ten search results for the keyword you want to rank for is probably doing something right.

Click through high-level pages and learn from them. Are there graphs and charts? Lots of links to related content? A clear structure with easy-to-find information? Embedded videos? Infographics?


The concept of search intent doesn’t just apply to creating new content. Optimizing for intent is a great way to revive older content that hasn’t been ranking well. Dive into your older pages and see how you can improve them by evaluating how closely they align with specific user intent.

Conclusions
Harnessing search intent aligns you with Google’s mission, and helping Google help users is a win.
Intentionally design your content to match search intent.
Understanding what users are searching for and why will help you meet them exactly where they are with what they need and in the most useful format.

Need help with SEO strategy and tactics ? We are here for you.