In 2021, Club Atlético Provincial approached Titular Sports with the aim of improving the institution's digital presence. In this post, we review some of the results of this effort.
Club Atlético Provincial is one of the most important sports clubs in Rosario, province of Santa Fe. Founded at the beginning of the 20th century to develop the practice of football, today it is an institution that houses countless athletes in more than 20 disciplines, and more than 17 thousand members.
In 2021, the club approached Titular Sports with the aim of improving the institution's digital presence, and since September of that year we have managed the digital communication and marketing department. During this time, we have implemented various strategies and actions that have allowed the club to considerably increase its presence and reach on social media, improve communication with the public and strengthen its brand image like never before.
Some important milestones of our management
Social media positioning
The club's Instagram account grew by 105%, surpassing 17,000 followers.
More than 20 thousand users per month visit the IG cayman islands phone number profile to view and interact with the content that is published.
Today, Club Atlético Provincial is the social club with the most followers in Rosario, behind Rosario Central and Newell's Old Boys.
Twitter and Facebook accounts were optimized, resulting in a significant increase in their main metrics.
We created the club's official TikTok profile to reach new generations.
Consolidation of the brand image
The institution's identity and values were reinforced through the development of a professional brand manual.
The Club's brand image was consolidated, bringing its logo, style and typography to all digital channels and platforms.
Effective communication and advertising guidelines
Work was done to improve communication with the club's members and followers through effective content and highly segmented advertising.
The digital campaign aimed at promoting the 2021 pool season reached more than 300,000 people, generating an influx of new members and visitors who filled the club's facilities.
The growth in the fan base across all networks helped content perform better than expected in an organic manner for the 2022 season.
Communicating new implementations (such as virtual headquarters + virtual card), events and invitations to parties generated greater adoption, attendance and participation.
We develop different communication strategies for sensitive issues that are critical for members and involve club policy.