A rebranding campaign is an excellent opportunity to get closer to your audience . How? By telling them what this identity change is about, what motivates it, where you want to take your business with it, and what this rebranding means .
How do you communicate a rebranding on social media, for example? You can share details of the creative process and explain what your new brand seeks to convey . Also, many times the audience is not expressly expecting these changes, so it is a good idea to share with your clients why the decision was made.
We leave you a series of tips:
Tell a story
Explains the reasons for rebranding
Engage your audience
Tell a story
Storytelling is becoming increasingly whatsapp data important in brand communication, and it is no exception when it comes to rebranding. Instead of simply showing the before and after, take a look at the evolution of the brand, the creative process that led to the change, and what the path will be like in this new chapter of your brand .
Explains the reasons for rebranding
Transparency is a key value. Your audience and customers are not expecting this change, so if you make it, you will need to explain clearly and concisely why you decided to do so.
Engage your audience
Both before and after the rebranding, your audience should identify with it, in order to further enhance this change. You can generate expectations with video trailers, visual teasers or social media posts and see how your audience reacts.
You should also keep in mind that if you have different audiences (customers, employees, partners, investors), you will need to make sure that each group understands the value that the change brings to them. Pay attention to the tone you use, how you state each reason, and clarify what value it brings to each group.
Let's take a look at some branding examples for inspiration.