What is a packaging-free store? The plastic reduction trend relies on SMS marketing

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As global climate change and environmental problems become increasingly serious, more and more people are beginning to pay attention to environmental protection actions in daily life. The problems of plastic waste, excessive packaging and massive waste have made people realize that changing consumption patterns is no longer just a choice, but a necessity. In order to reduce plastic pollution and reduce the consumption of natural resources, "package-free stores" (Bulk Store) have become a popular environmentally friendly choice in recent years.


Table of contents
What is a packaging-free store?
Consumer characteristics of packaging-free stores
Application of SMS in packaging-free stores
What is a packaging-free store?
Packaging-free stores refer to stores that do not provide or only provide minimal packaging when selling products, in order to allow consumers to reduce the use of single-use plastics. In addition, the products in these stores often have environmental or organic certifications, such as Rainforest Alliance certified coffee, organic cereals, biodegradable cleaning supplies, and more.

Packaging-free stores promote a sustainable lifestyle and hope that consumers will also pay attention to the environmental value behind the products when purchasing.

Consumer characteristics of packaging-free stores
Consumers in packaging-free stores usually agree with the concept of environmental protection and are willing to continue to support this environmentally friendly shopping method. In addition, these products are mostly daily necessities, such as cereals, detergents, sanitary products, etc., and consumers tend to repurchase them uae whatsapp phone number regularly. . Therefore, the customer base of packaging-free stores usually has stable and continuous characteristics and can become "frequent customers" in the store. This also makes packaging-free stores more suitable for establishing membership systems to facilitate closer connections between stores and customers.

At the same time, with the feature of real-time and direct display of text messages on the mobile phone screen, stores can regularly send text message notifications to effectively maintain relationships with customers.

Application of SMS in packaging-free stores
Discount notification: When a store launches a special promotion, it can remind customers through text messages to increase product sales.

New product introduction: When a new product is put on the shelves, you can send a text message to inform members that there are new products to choose from, thereby increasing the chance of members entering the store.