By Daniela Carrasco
Marketing4eCommerce Editor
ANDIn the world of SEO, every detail counts, and that includes the way a URL is composed. To achieve this, there are a series of guidelines to follow in order to include each element that is beneficial to positioning the website among the first results of search engines.
A URL (Uniform Resource Locator) is the web address used to access a page or resource on the Internet . It consists of several components, including the protocol ( "http://" or "https://" ), the domain ( "www.example.com" ), and the specific path to the resource (such as "/example-page" ). These elements combined provide a unique address for each resource on the web.
In the context of SEO, URLs play an important role. They can dominican republic number data improve user experience and visibility in search engines, and SEO-friendly ones usually include relevant keywords and clearly describe the content of the page . This makes it easier for search engines to understand what the page is about and rank it more effectively, which can help improve ranking in search results.
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How to improve URLs to optimize your SEO
An essential strategy to ensure that your web pages rank well in search engines and attract more traffic is URL optimization . To do this, there are certain criteria to follow:
1. HTTPS Protocol
If a website still uses HTTP, it is essential to encrypt it using an SSL (Secure Sockets Layer) certificate, a measure that can be obtained through hosting providers . This process not only strengthens the security of the transmitted data, but also contributes to improving the visibility and positioning of the website in search results.