Learn more about colors? Read our article What colors for your visual identity?

[tanjimajuha20]

Typographies or fonts


The combination of typography used for your brand's logo and baseline (or slogan), the choice of fonts for titles and running texts in your documents are also the subject of careful research to develop your company's identity.

Learn more about paraguay phone data peru phone data fonts and typography? Read our article Which font for your professional logo?

The colors


The choice of colors is very important. Beyond the power of colors to emotionally transmit information, defining a palette allows you to maintain chromatic consistency across all your communication media.


Textures and patterns


Although optional, it is necessary to define them at the same time as the rest of the graphic charter to ensure the visual unity of all the elements.

Signs and pictograms


Pictos, icons and other graphic signs are essential visual recognition markers. They must be precisely defined to maintain graphic consistency across all your communication media.

The layout


The way you lay out your editorial and visual messages, organize spaces or manage margins are all parameters that reinforce your brand image.



The combination of these graphic elements constituting the basis of your identity is the subject of a carefully orchestrated balancing act so that the whole transmits in a simple and obvious way the nature of your company, its activities, its missions, its values, its vision, its history.



To learn more, we have written a series of articles explaining the process of creating a visual identity; how we work, what is the distribution and scope of roles in the collaboration between the brand and the graphic designer who will be responsible for creating the link with your audience:

The Visual Identity Creation Guide: A Collaborative Process Between the Brand and the Designer:
0/7 – What is a visual identity?
1/7 – Defining your brand
2/7 – Who are your targets and how to define your ideal customer
3/7 – Immersing yourself in the codes of your activity and your audience.
4/7 – Brainstorming to connect your brand to its audience.
5/7 – The creation of the different elements making up your visual identity.
6/7 – Presentation of creative avenues, feedback and adjustment.
7/7 – Delivery of the graphic elements of your visual identity

Follow our projects on Facebook , Linkedin , Instagram and Pinterest and our blog.
See you soon!

Tags: communication , colors , graphic design , visual identity , logo , layout , signs , typography