LinkedIn is a social network that brings together professionals and companies on a single channel. Through this platform you can interact with users who are experts in different fields and follow the profiles of companies that are of interest to you and your brand.
Although LinkedIn is commonly considered a network for uploading a resume, applying for a job, or finding the professionals your company is lacking, the platform also allows you to achieve other types of objectives.
From networking to find clients and suppliers to developing a digital marketing strategy, this social network is useful for boosting your business or personal brand.
In this guide we are colombia phone data going to tell you what LinkedIn is and what it is used for. You will also learn how to create both a professional profile and a company page and, as a bonus , we share 5 tips to take advantage of its benefits.
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What is LinkedIn?
LinkedIn is a professional network with 774 million members in more than 200 countries, according to data from Statista . Its main difference compared to other social networks is that it allows you to advertise, apply for and find a job.
Founded in 2002, LinkedIn was acquired by Microsoft in 2016. According to its creators, LinkedIn's vision is to "create economic opportunities for every professional in the international labor market."
In this sense, its mission is to “connect professionals from around the world to help them be more productive and achieve all their work goals.”
What does the word LinkedIn mean?
Networking is closely linked to the creation of the name of this professional space, since, by joining it, it allows you to link or connect; terms that in English are known as linked .
In this sense, LinkedIn refers to being connected or linked with professional contacts that you know and trust.