By Carolina Muñiz
Content Creator at Marketing4eCommerce
SIf you are looking for an image format that works for everything, both for photographs of (let's say) your online store, as well as for its logo, the most recommended format is PNG .
JPG is ideal for (non-professional) photography, as its low quality will make your work much easier and improve the final loading times of your website. GIF is for animations and files with little color and information. In the case of TIFF, its use is more professional and not oriented to the digital world. Finally, not all browsers support WEBP files, so it may not be a good idea to use it on your website, online store or social platforms.
JPG
PNG
GIF
TIFF
WEBP
Image formats comparison table
1. JPG
Perhaps the most well-known and widely used image bosnia and herzegovina number data format among users is JPG. What is a JPG? A lossy image format; that is, every time you manipulate it or reduce its size, the image in question will lose quality.
It is a format designed for the compression of digital and photographic images, and is capable of storing CMYK or RGB color information , as well as grayscales. It is the standard format used by digital cameras, although if we are talking about professional photography, in some cases it will be better to use other formats such as RAW.
It is also widely used on websites and social networks, both for its compatibility with different platforms and programs, and for the fact that it is a type of image that does not weigh too much (the evolution of social networks has meant that today you can upload higher quality images without problems) .
In any case, you will most likely have to reduce its weight through editing programs such as Photoshop (in this case the software itself has a Save for Web option , highly recommended in these cases).
When we talk about professional design work, such as creating a poster, a logo, etc., it is not advisable to use JPG as an extension, precisely because of the loss of quality we mentioned earlier.