LINE connected to GA

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If the data collected by brands through LINE is not enough and they hope to collect more data into one platform to make more data-based business decisions, then what many brands can think of is to import Google Analytics (GA) data into LINE OA management background. Crescendo Lab's all-round marketing platform MAAC can not only manage LINE official account data, but also provides very fast and multi-interface data connection services, which can be used with the questionnaire system, GA, and in-house e-commerce mentioned in the previous project. Data, etc. are quickly integrated.

Advanced data features
Larger brands or brands with diverse audiences are likely to require more diverse data. The following is a list of several advanced data applications that are not provided by LINE's native backend and require the purchase of plug-in functions.

49. Performance data of links directed to LINE OFFICIAL ACCOUNT
In the stages of acquiring customers and accumulating friends, LINE official accounts often need to track the effectiveness of different diversion links and friend-adding channels. Although LINE's native italy whatsapp phone number backend has this function, using the advanced version provided by Crescendo Labs, you can set the potential revenue figures brought by different links, and you can also set up more detailed data tracking in the form of LINE utm. , and manage the diversion links into groups.

50. LINE focus tag coverage
Using the MAAC all-round marketing platform, more diverse tags can be automatically added to LINE friends, and a variety of analysis applications can be performed on these focus tags. "Tag coverage" can tell LINE OA operators how many of their friends have focus tags on them. This indicator allows operators to know whether the current focus is detailed and comprehensive enough.

51. LINE focus tag concentration analysis
"Tag concentration" can filter out people who have been tagged with the same tag multiple times, so that friends who have been tagged with the same tag multiple times can be distinguished from friends who have been tagged only once. For example, people who buy office supplies will automatically be labeled with "Shopping: Work Series." When a brand wants to find people who are "highly" interested in buying office supplies, it needs the label density function.