By Carolina Muñiz
Content Creator at Marketing4eCommerce
ANDOn January 18th we started the sixth edition of these M4C Sessions in which we had the collaboration of Kraz who spoke about Marketing Mix Modeling (MMM) as a solution to measuring ROAS in the new cookieless environment, and specifically about Athenea.ai, its MMM SaaS.
The main topic of discussion was the technical and legal changes that the new guidelines on cookies entail for consumer protection, as we did last April in Barcelona.
To do this, we have had the participation of 16 belarus number data professionals from the sector, including our director Rubén Bastón , as moderator, and Joan Miró , Co-founder and General Manager of Kraz , as guest expert.
David Andrés , Ecommerce Director at LG
Elena Fernandez , CEO of Morfeo Rest
Fadela Hamza , CMO of Kiabi
Fernando Siles , Head of Online Marketing at Worten Spain
Guadalupe Asensio , Head of Marketing at Bodeboca
Javier Moya , Head of Ecommerce at Phone House
Jorge Ballester , Global Digital & Social Media Marketing Manager at Loewe Perfume
Juan Carlos Peña , CDO of Cash Converters
Marta Panera, Head of Marketing and Communication Western Europe region of Foreo
Pedro Garicano , Head of Digital Sales at Orange
Sara Vega , Marketing and Communications Director at FNAC
Silvia Chaver , E-business Manager of Givenchy & Kenzo Parfums
Verónica Olivares, CMO of Sepiia