Image from: Buyer persona: what it is, how to create it, examples and templates
Analyze the reasons why they stop buying from you
Understanding the reasons why potential customers abandon their shopping cart in your online store or buy from you once and then forget about your brand is essential when putting together a customer loyalty plan.
If you recognize any of these aspects mentioned in the Zendesk Trends Report (software specialized in customer service), then you already know what you have to reverse in order to retain your buyers :
Long wait times when speaking with the customer support team.
Inefficient chatbots .
Lack of empathy on the part of bolivia phone data customer service staff.
Reduced hours to provide support.
Difficulty finding key business and product information online.
Few communication channels available to the client.
Extra tip → Download this free e-book that we share with you below and turn your customer service into a powerful loyalty tool.
Establish a bond
To reach your customers efficiently , you can use the following options:
Create your brand profiles on social media and share relevant information. Most consumers browse these platforms and those who have already purchased from you will easily recognize your online business . This is an opportunity for them to interact with your brand through content.
Create a landing page on your online store that invites users to participate in a special raffle in exchange for their contact information. This way, your audience will feel positively involved with your business and you will obtain valuable information to get to know your audience even better.
Use an email marketing tool to contact your customer base. Through these personalized emails you can thank them for trusting your brand , send them satisfaction surveys, share a discount coupon or inform them about your business news.
Streamline all processes
From simplifying registration forms to making the steps to complete at checkout easier , all of this is key to ensuring an optimal customer experience that contributes to customer loyalty.
We also recommend that you offer various payment methods, a clear and efficient exchange and return policy , and constantly update your sales platform , so that customers associate your brand with positive qualities such as speed, security, and professionalism.
Regarding this last point, we invite you to create a Tiendanube now . It is the leading e-commerce platform in Latin America , with more than 130,000 active stores in the region. Professionalize your way of selling and show the world what you are capable of doing with your brand!
Go beyond the act of selling
Sending constant promotions can be useful and convenient for users, but if your communications are only sales-oriented, you will hardly achieve a lasting , long-term relationship.
Customers often feel like they are nothing more than a sales tool for companies. Their social media and email inboxes are bombarded with offers from hundreds of brands, so the one that delivers the most genuine products and services will prevail .
This way, when they are ready to make a purchase decision, they will be more likely to choose you again . Being genuine is a highly valued attribute in a sea of retailers that saturate audiences with promotional advertisements.