A conversion funnel for every business model

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Conversion funnel: the acquisition phase

The activation funnel: the crucial moment

In the core of the funnel, the conversion funnel becomes decidedly magmatic. Lead nurturing must continue, even more strongly than the initial sales storytelling. Nourishing and cultivating leads must lead them to finally implement the purchasing decision. This implies that all communication and marketing efforts will be aimed at collecting and china phone number cataloging the customer's needs and requests, so that they are converted into desire and action.

A good trick is flash sales , characterized by:

scarcity principle: offers limited in time or in small numbers
sensible discounts
Dalani's Conversion Funnel

Prevent before you activate: Paving the way for the activation funnel
Beware of leaks from side holes in the conversion funnel, which can be traced back to chronic business diseases.

Example: if the architecture of an e-commerce website is chaotic, the display of pages is difficult, the path from the selection of the article to the order process is misleading, it will not be surprising if users, brought to the site by display ads or e-mail marketing campaigns, will remain only visitors and will never reach the fateful moment of purchase.

A constant focus on site graphics and process optimization determines a positive user experience .