You can see the traffic of a competitor site, but you need a specific tool. Like Traffic Analytics from Semrush.
Semrush Traffic Analytics, Overview tab
The tool leverages clickstream data (data about which pages users visit) from multiple first-party and third-party data sources.
It then uses an artificial intelligence algorithm to accumulate, clean and process raw data from more than 200 million Internet users.
For example, you will be able to see general information about a competitor's website's audience.
Like here:
A consumer journey report to understand where your japan phone data competitor's audience comes from and where it goes next.
Semrush Traffic Analytics, Traffic Journey graph
And tons of other traffic information. Like most visited pages, top subfolders, geographic distribution, and much more.
Analyze Any Business's Online Performance
With the Traffic Analytics Tool
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How to Analyze Competitor Site Traffic
Data can tell a story.
They tell you if visitors are finding what they're looking for. Or if your new partnership is paying off.
And many more things.
Semrush Traffic Analytics, Audience Overview tab
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