Effective Copywriting in 9 Steps

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Those of you who have already read me know that I deal with copywriting and content for the digital world. These can be intended for social media to crown well-defined strategies, or they can be SEO-optimized texts , inserted into broader content marketing operations . In short, my work is often focused on writing for the web and this gives me an incredible satisfaction.

As expressed in my first two articles on the SEMrush Italia blog, what I try to communicate is real experience filtered and decanted to be useful to readers. And, since I have not found any specific copywriting manuals or guidelines for writing a website text from scratch, (PS: advice is welcome! Leave it in the comments!), I have established my own practice for writing SEO and emotionally performing copy .

Website Copywriting: My 9 Steps

1. Understand the value and “feel” the product croatia phone number you are writing web copy for
As a copywriter, you know that the text for the website is the most important business card for the brand. It is the communication of its essence, it is the dress that must represent it at its best. You cannot think of copywriting for a website without knowing the company and the product . The first step, therefore, is to understand the characteristics, know the plus values, the history, the philosophy, the mission of the person in front of us. In short, you have to “ Live the brand” .

The investigation at this point is, in a certain sense, psychological and must go deep into the connective tissue of the business you are going to write about. Companies often do not realize their potential: it has happened to me frequently in this initial phase of copywriting for a site, to uncover fundamental aspects for the content strategy that they believed to be obvious.