Giorgio Taverniti, Founder of gt idea , explained in an in-depth webinar for SEMrush how Google builds search results. During this session, which you can find on the SEMrush Youtube channel , we tried to understand how the most important search engine works , a fundamental piece of information for any SEO professional, to correctly set up a brand's positioning strategy.
Here are the topics Giorgio Taverniti talked about during his webinar:
How is search constructed? Types of keywords.
From Keywords to Topics: How Has SEO Changed? Who Inhabits the SEO Jungle?
How Google Builds SERPs: Evolution of Behaviors
Universal Search: What romania phone number it is and how it works
Universal Search: image, video, news, map optimization
Freshness and Entity
Google's "3 Ps": Personalized, Relevant, Private
My Answer and Google Now
How to Use Google+ to Gain Visibility in SERP
Social Signals: Do They Affect Organic SEO?
Let's start with the basics: how important are keys in a marketing strategy?