By Carolina Muñiz
Content Creator at Marketing4eCommerce
TODesperate times call for desperate measures… It is not always necessary to invest a lot in advertising to make a good campaign, and that is what the snack brand, Jumpers, wants to show us with its challenge “Make a campaign for Jumpers chips for one euro”. Today we analyze this campaign carried out by the agency Fuego Camina Conmigo .
What is the Jumpers one euro campaign?
Jumpers is a Spanish snack company that was founded in Ejea de los Caballeros (Zaragoza) more than 20 years ago. They have more than 40 different products, including the original Jumpers with butter, the Estrellón and the Conchitas. Recently, they have launched a new product: “Patatas Jumpers” , normal potatoes with the original Jumper flavour, that is, with butter.
And that's why they're throwing themselves into this campaign.
Since then, they have been uploading videos to their united states of america number data TikTok and Instagram profiles, as well as to YouTube Shorts, showing their adventures in achieving this. Adventures that began with Marga (Project Manager) and the creative director looking for some way to get money, since the latter had spent the campaign budget on a coffee. After “ a very nice man lent them some credit cards” from which they were able to withdraw 691 euros thanks to a hacker (hacker to whom they had to pay 690€), they were left where they started: with 1 €.
That's when they decided to "hire an intern." Then, they tried to collaborate with the comedy duo Vengamonjas and Dario Eme Hache, who they blackmailed into giving them a free collaboration . However, it cost them dearly, because the influencer disguised himself to trick them and give them a sabotaged van that would leave them for a whole day in the Monegros desert. This would lead to the protagonists of the story having hallucinations due to the heat, the lack of water and well... for having eaten a cactus of dubious origin.