Emerging Nonprofit Marketing Tech Trends

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41% of nonprofits focus on upbeat messaging most of the time.
30% of nonprofits regularly share inspiring stories.
25% of nonprofits frequently demonstrate their expertise.
Only 17% of nonprofits are powered most of the time.
Only 5% of nonprofits said they solicited funds kenya phone number most of the time on social media.
Nearly 60% of nonprofits rarely or never publish interesting content.
39% of nonprofits plan to change words or language to better describe their work or projects.
31% of nonprofits plan a major redesign of their email newsletter templates.
Nonprofits are using more technology to raise funds and connect with donors. Here's what you should know:

29. 67% of nonprofits use customer relationship management (CRM) software to track donations and manage communications.
CRM software helps nonprofits organize donor information and easily stay in touch. This is useful for planning marketing and raising additional funds.

Take HubSpot CRM as an example. With it, you can collect supporter information through forms, chatbots, social media, and more. Your team can then follow up with potential donors, learn how people interact with your nonprofit, and improve the donor experience.

HubSpot gives you a holistic view of all your marketing efforts, which helps create a solid nonprofit marketing plan.

Track the user journey on your WordPress website
For more information, you can check out our full HubSpot review.

30. 60% of nonprofits are exploring artificial intelligence but have not yet formally established any policies.
That means many nonprofits are interested in using artificial intelligence for marketing and fundraising, but they haven't yet established formal rules for doing so. As artificial intelligence becomes more commonplace in nonprofit tools, it’s important to have guidelines in place.

When using AI in nonprofit marketing, consider maintaining your nonprofit’s unique voice, ensuring AI-created content is accurate, using AI to aid rather than replace human creativity, and protecting when using AI for data analysis Donor Information.