Data collection via registration form

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One of the conditions for gaining access to webinars and exclusive materials on the topic was filling out the registration form and providing information consent. Only after that were users redirected to a page with useful content.

After sending the registration form, people's data (full name, name of the medical institution where they work, specialty, city, telephone, mail, etc.) automatically went to the pharmaceutical company: thus, the database included contacts of new doctors who could not be reached by standard methods.



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Contact Verification: A Pharmaceutical Company's Experience
An important aspect of collecting the doctors’ belgium phone number lead contacts was verification. The pharmaceutical company wanted to be sure that the new data collected was up-to-date and belonged to practicing neurologists.

This will avoid wasting time and resources on non-existent or incorrect contacts, and also direct efforts to those specialists who are interested in cooperation. Therefore, verification became the next stage in the work on the project.

Contact verification took place in several stages:

Collaboration with an external data provider. We turned to a large professional media portal for doctors with a large database, which provided us with the necessary information.
Encrypted data validation. To ensure the security of information, contact validation was encrypted: all data was hashed and could only be read using a special key.
Coincidence analysis. We compared information from various sources (data obtained by collecting contacts and hash data from a media portal for doctors) and identified matches. About 40% of the data matched, which allowed us to automatically validate almost half of the contacts obtained.
Manual verification of the remaining data. The remaining 60% of contacts were verified manually through open sources on the Internet: using search engines, we looked for information about specific people who left information about themselves during registration. Each match was confirmed with a link to the doctor's data.
This step-by-step approach ensured the high accuracy and reliability of the database, which was critical for the pharmaceutical company.