We have an article on our blog about how to start using storytelling

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Logos is the thought contained in speech, the rational component of your speech. With the help of logical arguments, facts, statistics, specific examples and literate speech, you appeal to the mind of your interlocutor. How to build the structure of a speech and what conditions arguments-proofs should satisfy, we have already written in other articles of our blog.

Communication based on pure logos is typical of scientists when they debate in writing – using scientific articles. In other areas of life, ideal logic and purely rational arguments, alas, do not guarantee successful communication. Intelligence, knowledge, analytical skills often do not work because rational arguments are not perceived as convincing by your interlocutor: they are either incomprehensible because they are presented in a complex language with many special terms, or they do not touch and are not remembered because they are outside the values ​​and current needs of the listener. Therefore, the level of complexity of arguments and the style of speech must be carefully selected depending on who your speech will be addressed to, and other modes of persuasion must also be used.

Pathos – translated from Greek as “inspiration, passion” – is an argentina phone number lead appeal to the interlocutor’s emotions. This is an impact on feelings with the help of bright, detailed, contrasting images and non-verbal means – intonation, gestures, volume of voice, pauses, accents.

Storytelling is a powerful tool for creating the desired emotional state of the audience, in which it will be easier to achieve the audience's agreement with the arguments presented. This tool is often used by lawyers: by citing a legal norm, referring to the results of examinations, weaving established facts into an emotional story, using oratorical skills, the lawyer achieves the goal of communication - the court agrees with his thesis. The most famous lawyer's speeches are always logos with a large share of pathos.


Ethos – from the Greek “temper, character” – pressure by authority. The speaker wins the trust and favor of the audience by using charisma, artistry, demonstrating his own expertise or referring to famous authoritative figures.

An argument presented by a recognized professional, leader or celebrity usually has greater persuasive power. That is why it is useful to start your speech by talking about your achievements in the area you are going to talk about, using appropriate quotes, and giving examples from the lives of people who are important to the audience.

In psychology, the "Dr. Fox Effect" is described, which consists in the fact that the charisma of a speaker can completely disguise his incompetence for students. At the same time, the listeners believe that they have really learned something. In an experiment conducted at a medical university, a professional actor, introduced to students as "Dr. Fox", gave a lecture on the application of game theory in medicine. His striking appearance, active gesticulation, and lively communication with the audience made such a strong positive impression on the students that they did not notice that his "lecture" contained logical contradictions, was meaningless and useless.

Surely you know of cases when a speech “about nothing”, delivered confidently and with a lot of professional vocabulary, saved someone during an exam or seminar. Regular use of this technique in the long term, of course, will have a bad effect on your reputation. But the Dr. Fox effect can also bring real benefits if you have to speak in front of an unfamiliar audience. Pay attention to your appearance, try to ask questions of the audience, joke, maintain a high tempo of the speech, use the terminology accepted in this audience - create the impression that “he (she) knows what he (she) is talking about!” Then your arguments are more likely to be considered convincing.

If you yourself are listening to a lecture in which the speaker prefers pathos and ethos to the detriment of logos, turn on your critical thinking, carefully follow the structure and logic of the speech, analyze the arguments, in a word, try not to fall into the trap of manipulation.

In conclusion, let us remind you that all the tips work if you regularly use them in practice. Choose worthy communication goals and achieve them with the help of your persuasive speeches.