While reaching new potential customers is always great

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If those potential customers aren’t becoming aware of and discovering your brand, that exposure isn’t worth much. Focus on showing those potential customers more of your content, and you’ll likely be rewarded with more brand awareness and eventually more conversions. When to Focus on Social Media Reach If your ad frequency is higher than your effective frequency, you’ll probably want to focus more on increasing your reach.


While you do want users interacting with your content multiple times, showing them too many ads can result panama telegram database in ad fatigue. Ad fatigue happens when users have had too much exposure to your content. This can make them feel annoyed or frustrated. They can also become bored with your content and start ignoring it all together. While lots of exposure may make users aware of your brand, if they aren’t enjoying or getting value from your content, they will not move down your sales funnel.


If you want to convert users into customers, you’ll have to find an effective frequency that keeps users interested and engaged. Wrap Up: Understanding Social Media Impressions and Reach is Critical While impressions and reach are one key aspect of optimizing your social media marketing efforts, there’s a lot more you should know if you want to market effectively on social media. If you are a digital marketer who wants to know more about the vital elements of social media strategy, then check out our social media strategy guide! There you’ll learn what a social media strategy is, why your company needs one, and how to build one for your brand.