The International School of Protocol of Madrid is bringing to a close the 1st Edition of the Master in Protocol, Creation, Design and Management of Corporate and Institutional Events , and it will be a real pleasure to teach the closing session of the Marketing Module, under the title “Marketing and Advertising: social networks in events” .
The Master's degree provides students with transversal skills to be able to face decision-making in the overall process of organizing an event; it will allow them to develop the necessary functions to be applied in an event in matters such as Strategic Marketing, Management, Corporate Communication, Protocol and all related disciplines in the field of Communication.
As you can see, this is a very interesting formal training, in which they work not only with competencies as I was saying, but also by promoting skills and attitudes always from a global vision that allows them to adapt them to any business or government organization.
In the session, we will take a journey through the 2.0 communication phases of an event , looking at development tools, content, monitoring, etc. In addition, we will mention italy telegram mobile phone number list more mistakes than successes, but we learn more from the former. Events have to be visible even from the gestation phase, that is, the target audience will be more interested in the previous phase than during the event itself.
Social networks are essential tools for this, as they allow for multiplying impacts, generating expectations, carrying out live monitoring, providing more valuable information... But to do this, we will have to have an orchestrated strategy, not only of published content, but of objectives, measurement, roles of responsibility, and a long etcetera that we will see in the session.
After several sessions at the EIP Granada , I will try the experience at the Madrid headquarters , as I was saying, it will be a real pleasure. I would like to thank Diego Zala , Academic Director of the Master, for the invitation.