At we explain how to make an SEO report for your clients and also for team members. The idea is to make it as easy to understand as possible and adapt it to the goals and objectives of each one.
What is an SEO report?
An SEO report gives insight into how a website is performing in search engines . They focus on domain metrics, organic traffic, and ranking. Although they also highlight the work that the SEO agency is doing.
SEO requires planning and carrying out daily work. A SEO report will analyze this planning and the work that is done. Because without examining your work you will not know if it is working.
A report is not only beneficial for the SEO strategy planner , but also for clients. This way, they will know what you are doing.
A good SEO report communicates three things:
Progress : Not only does it tell clients why they hired you, but it shows progress. For example, how much did your site grow in a month and how much progress did you make since the last report.
Ideas : By creating an SEO report, you can apply your knowledge to that specific client. Highlight the issues and areas that need more work in the coming months.
Recommendations : The report will give your clients recommendations to achieve their goals.
Importance of an SEO report
Clients want to know that their money is well spent. They want to understand how you are working on their site and the progress they are making. With an SEO report, they can track progress.
This basically shows you your return on investment (ROI) in SEO.
An SEO report can help you see a site's organic visibility in the SERPs, get content ideas, identify ideas for SEM campaigns, or see link building tactics that might be useful to you.
Which means the report is not only good for showing your clients the progress of their website, but it also helps you improve your plan.
A good SEO report should be easy to understand. You should not use very complicated jargon without explaining it. It also has to be honest and unbiased.
Tools for creating SEO reports
Some tools that will help you create SEO reports are:
Google Analytics.
Google Search Console.
Ahrefs.
Moz.
SEMRush.
Google Page Speed Insights.
Any screenshot tool, such as Skitch, ShareX, Fast Stone Capture.
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How to make an SEO report for your clients
Generating an SEO report requires following a series of steps. Below we bulgaria telegram phone numbers what you should do to make your task easier:
Determine your goals
If you have an SEO client, you should know from the start what their goals are. Ideally, you should sit down with the business owner or the person in charge of marketing and find out what they are looking for with their campaign .
Find out what your SEO goals are , conduct an SEO audit and check how it fits with your business objectives.
Make sure you focus on a few goals at a time, too many things can complicate the outcome. For example, more traffic doesn't always result in more sales, but it can help. While the wrong traffic could hurt engagement.
It's important to explain to clients how you chose your goals. Because if you tell them you want to increase the number of keywords they rank for, they won't understand why it's important. Explain why you're working on it.