At Web Positioning Salamanca we explain how you can get a knowledge panel on Google . Appearing in this section of the SERPs gives you greater visibility and the possibility for potential clients to contact you or find information without clicking on any link. Learn more about this feature below.
What is Google Knowledge Panel?
The knowledge panel is a box in which Google summarizes the information on the web about an entity . It can be a person, place, organization, object, event, etc. The search engine collects this data from different sources, which are sometimes verified and provide their own information.
Entities that appear in the panel are in the knowledge graph . If they are not, it is because Google does not have enough reliable information to include them.
Various information appears in the knowledge panel. If you search for the name of a company, for example, you can see when it was founded, the names of its founders, the value of its shares, its location, etc.
When it comes to local businesses, buttons may appear to bulgaria telegram lead a quote, book an appointment, schedules, images, among others. So the information changes according to the data available on the web and the type of search performed.
Artists can also have their own knowledge panel. If it's an actor, for example, you'll see the films they've participated in. In the case of a singer, you'll see songs, albums or the channels where you can listen to their music.
Dashboards are automatically generated for entities in the knowledge graph. They are initially based on information available on the web, but representatives can request and update the data displayed.
Likewise, they have a comments section that appears at the end of the box where third parties can suggest changes to the information.
Benefits for SEO
Getting a knowledge panel provides greater visibility within the SERP, as it appears in a prominent space. If you do a search from your desktop, you'll see it on the right side of the screen.
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This space is separate from the organic results. Therefore, it is an additional section where your brand could appear. The difference is that the user may be able to find the information they are looking for without having to access another page.
It also gives you the opportunity to stand out from your competitors, drawing the customer's attention to the panel. And if you want to get information about your competitors, you can get that too.
It even helps you find out who your competition is, thanks to the Also Searched section.
Business reviews are also displayed in the knowledge panel and this is beneficial for SEO. On the one hand, it helps to keep information about an entity up to date and, on the other hand, it helps to build trust among users.
Other useful features within the knowledge panel are questions and answers, links to the website and social networks, checking product availability, etc.
The ability to share dashboard information on social media is another advantage as you gain even more visibility thanks to user action.
The possibilities offered by this section are very broad. If you know how to take advantage of all these features, you will improve your web positioning .