Format, text, emojis, timing… There are so many details to pay attention to when posting on your company’s social media, aren’t there? In this post, we offer you data-driven instructions for building the perfect social media post.
Paulino Sulz
Jun 25, 18 | 11 min read
what are social bookmarks
Reading time: 9 minutes
You've probably already asked yourself: how to make a perfect social media post ?
After Quintly's study of over 10 million posts, we're going to show you how to make a killer post on those media.
Marketing on social media has never been easy . After all, there are so many changes happening every day, and the variables for success are countless.
Every detail in a post can make a huge difference in your results, and there are many. Formatting, text size, emojis and hashtags are just a few of those features.
Engagement is probably one of the goals of your strategy, so you need to know that all of this directly influences your relationship with your followers.
And you can discover how to use these details to your advantage .
What are the details of the perfect social media post?
Discover with us the anatomy of the perfect post on Facebook and Instagram . Continue reading:
Building the perfect Facebook post
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Facebook , despite the crisis it is experiencing, remains australia whatsapp number data the largest social network in the world and an essential platform for any company.
However, its complex algorithm and changes contrary to the companies' objectives make it difficult to understand what a post on this platform should look like.
This only reinforces the importance of thoroughly understanding what really works.
By analyzing text size, type, date, likes, comments, shares, interactions, reactions, emojis and hashtags, we will understand: how to build a foolproof post on the network?
Type of publication
We are constantly looking for ways to diversify our Facebook posts, mainly because the algorithm prioritizes certain formats over others.
The results show that the majority of the network's posts are external links, followed by images and, finally, videos. As we can see in the graph:
It is interesting to note the predominance of link posts, although this format is the most undervalued by Facebook. On the other hand, videos, which are generally prioritized by the social network, are present in only 13% of posts .
This can be explained by a simple logistical issue. Sharing a link to your blog post, for example, is much more practical than producing a video or an image.
On the other hand, this data also points out how video content continues to be underestimated by brands, which is very contrasting with the average interactions they receive when compared to other types of content. Take a look at the following graph:
Videos clearly lead the way in online engagement . Given that these formats perform better and are valued by the algorithm, it is necessary to invest more and more in them.
An alternative is to think of production logistics that involve a smaller number of publications, but investing resources in the most effective formats.
Ebook Marketing on Facebook
Download the free guide on practices and tips for communicating on the social network
Publication date
What is the best day to post?
This is one of the details that depends most on your people .
It is important to note that we are talking about general numbers here, since it is extremely difficult to analyze very specific scenarios (only you can do this with your brand).
And for this reason, it is essential that you understand what works for your strategy.
Most brands believe that posting on weekdays brings more results, which is why 79% of the analyzed posts are published during this period.