Here are some practical examples of implementing marketing automation to generate leads:
1/ Behavioral triggers:
Set up triggers based on specific actions taken by visitors on your website, such as viewing a product page multiple times. An automated email can be sent offering a special discount on that product.
Here's an example of a discount email from an e-commerce company line database offering a special deal exclusively through email.
2/ Social media automation:
Use automation tools to schedule and publish posts regularly on social media platforms. Consistent posting keeps your brand visible and encourages interaction.
You can also create targeted social media ads and use automation to manage ad spending and optimize performance.
Target social media campaigns
Use lead generation forms within the ads to capture contact information directly from social media.
4/ Chatbots:
Set up chatbots to greet visitors and ask qualifying questions. For example, "Hi! How can we help you today? Are you looking for product information, support, or something else?"