To personalize communication, use purchase information, visit data, etc. In Passteam, you can set up integrations with CRM Quick Resto , Yclients and iiko . If you use another CRM system, you can use the CSV file import from your CRM.
Segmentation of the customer base
Customer segmentation simplifies the process of advertising targeting. Using specified filters, you can divide the audience according to certain characteristics and send the desired offer to each of them.
In Passteam, for example, the customer base can be slovenia phone number library segmented using RFM analysis , which automatically starts working after the first connection. Customers are divided by frequency of purchases, recency of visit, and total amount of purchases. The platform itself automatically transfers customers from segment to segment, depending on changing indicators.
Targeting specific emails to specific customer groups results in much higher advertising conversion rates than the same non-personalized advertising.
We talked about other ways of segmenting customers in cafes/restaurants in more detail in this article .
Create and launch a personalized newsletter
We have decided how to create a personalized message. Now, for greater efficiency, use mailing automation. It will allow you to respond to requests faster, send out mailings on time, and increase customer engagement, motivating them to take action. Here we have compiled detailed instructions on how to send push notifications.
In SMS, don’t forget to add promotions/offers and a call to action - this increases the likelihood that the client will be interested in your offer and make a purchase of a service or product.
Examples of such messages for restaurants/cafes:
Hi, Evgeniya! Until the end of the week -30% on salads. We are waiting for you at Pyatnitskaya St., 24
Maria, until 16.06 we give a trifle with the purchase of any coffee. Hurry up to take advantage of the promotion → link.
Examples of messages for beauty salons:
New service in our salon – SPA manicure. The first lucky ones will get a care box as a gift. Reservation 756-987
Tatyana, you are booked for a haircut and hair coloring on 26.06 at 17:30. We are waiting for you! Zavodskaya st. 26
Examples of messages for ecommerce and retail:
Show this message at the checkout and get 10% discount on your next purchase! We are waiting for you
-40% on all shampoos for your pets. Promo code CAT22