Ib daim ntawv teev npe tshiab mover yog qhov tseem ceeb heev. Nws muaj txiaj ntsig zoo dua li lwm cov npe xa ntawv.Qhov no yog vim cov neeg hloov tshiab tau txiav txim siab yuav ntau yam. Lawv yuav tsum nrhiav tus kws kho hniav tshiab, lub tshuab ziab khaub ncaws tshiab, lossis tus kws kho hniav tshiab.Lawv tseem tab tom yuav cov rooj tog zaum tshiab thiab kho kom zoo nkauj hauv tsev. Lawv tab tom nrhiav cov gyms tshiab thiab cov tsev noj mov tshiab. yuav sau tus xov tooj Lub sijhawm ntawm cov lus no zoo tag nrho. Cov neeg siv khoom nquag nrhiav kev lag luam tshiab los txhawb nqa.
Cov txiaj ntsig ntawm Lub Hom Phiaj Tshiab Movers
Targeting tshiab movers yog ib lub tswv yim ua lag luam ntse. Ua ntej thiab qhov tseem ceeb tshaj plaws, cov neeg hloov tshiab tau txais txiaj ntsig zoo.Lawv qhib rau sim tej yam tshiab. Lawv yuav tsum nrhiav cov chaw muab kev pabcuam tshiab.Lawv tsis ncaj ncees rau cov lag luam qub hauv lawv thaj chaw tshiab. Qhov no ua rau lawv lub hom phiaj tseem ceeb rau ntau yam kev lag luam. Xav txog qhov chaw pizza hauv zos. Daim coupon rau lub appetizer dawb tuaj yeem yeej tus neeg siv khoom tshiab rau lub neej. Ib yam li ntawd, ib lub txhab nyiaj hauv zos tuaj yeem muab cov nyiaj tshwj xeeb rau kev kuaj xyuas nyiaj ntxiv. Qhov no tuaj yeem ua rau tus neeg nyob tshiab hloov pauv lawv lub txhab nyiaj. Lub peev xwm rau cov neeg yuav khoom yog siab heev.
Lub zog yuav khoom ntawm cov neeg hloov tshiab yog qhov tseem ceeb. Kev tshawb fawb qhia tias cov neeg tsiv tshiab siv nyiaj ntau heev. Lawv siv ntau dua hauv lawv thawj xyoo tshaj li tsib xyoos tom ntej ua ke. Lawv tab tom teeb tsa lawv lub tsev tshiab. Lawv tab tom yuav khoom siv thiab rooj tog zaum tshiab. Lawv kuj siv rau cov kev pabcuam. Cov kev pabcuam no suav nrog tej yam xws li kev saib xyuas nyom thiab kev ruaj ntseg hauv tsev. Vim li no, cov lag luam xav tau nyob rau hauv pem hauv ntej ntawm lawv sai sai. Ib daim ntawv teev npe hloov pauv tshiab muab qhov txiaj ntsig no. Nws pab kev lag luam yog ib qho ntawm thawj lawv hnov los ntawm.
Duab 1: Ib qho infographic stylized qhia lub sijhawm ntawm kev siv nyiaj hloov tshiab, qhia txog qhov ntim siab ntawm kev yuav khoom hauv thawj rau lub hlis.
: Yuav Ua Li Cas Ib Daim Ntawv Qhia Mover Tshiab yog Tsim
Yog li, ua li cas cov npe tseem ceeb no tuaj yeem ua tau? Ntau qhov chaw pab tsim lawv. Cov ntaub ntawv feem ntau yog muab tso ua ke los ntawm ntau qhov chaw.Cov peev txheej no suav nrog cov ntaub ntawv siv hluav taws xob sib txuas. Lawv kuj suav nrog cov ntawv xov xwm sau npe. Kev lag luam vaj tse yog qhov chaw loj. Cov ntaub ntawv hloov chaw nyob los ntawm qhov chaw xa ntawv kuj tau siv.Tag nrho cov peev txheej no tau muab tso ua ke. Lawv tsim ib daim ntawv qhia dav. Cov npe tom qab ntawd hloov kho tsis tu ncua. Qhov no ua kom cov ntaub ntawv tshiab thiab raug.
Cov chaw muab ntawv teev npe kuj muaj ntau txoj kev lim dej. Lawv tuaj yeem faib cov ntaub ntawv hauv ntau txoj hauv kev. Koj tuaj yeem lim los ntawm tus nqi tsev lossis tsev neeg cov nyiaj tau los. Koj tseem tuaj yeem lim los ntawm cov menyuam yaus. Qhov no tso cai rau kev lag luam ntau yam. Lub khw muag khoom rooj tog high-end tej zaum yuav tsom lub tsev nrog tus nqi siab. Lub chaw zov me nyuam yuav tsom rau cov tsev neeg uas muaj menyuam yaus. Qhov segmentation no ua rau kev xa ntawv zoo dua. Nws tso cai rau cov lag luam los kho lawv cov lus zoo kawg nkaus.
: Crafting cov lus zoo meej
Thaum koj muaj koj daim ntawv teev npe, dab tsi ntxiv? Cov lus koj xa yog qhov tseem ceeb. Koj cov lus yuav tsum meej thiab txaus siab. Nws yuav tsum lob tus tshiab mover cov xim. Lub ntsiab lus zoo yog qhov tseem ceeb. Ib yam dab tsi zoo li "Zoo siab txais tos rau Cov Neeg Zej Zog!" yog qhov pib zoo. Qhov kev thov yuav tsum muaj nuj nqis. Daim coupon yooj yim yog qhov zoo. Qhov tshwj xeeb "neeg nyob tshiab" luv nqi yog qhov zoo dua. Ua kom yooj yim rau lawv ua. suav nrog koj cov ntaub ntawv tiv tauj thiab lub vev xaib.
Kev tsim ntawm daim ntawv xa ntawv tseem ceeb heev. Nws yuav tsum visually txaus siab. Nws yuav tsum yooj yim nyeem thiab nkag siab. Siv cov duab zoo. Kev saib tag nrho yuav tsum yog kev tshaj lij. Qhov zoo ntawm kev xa ntawv qhia txog koj txoj kev lag luam. Ib tus neeg xa ntawv uas tsim tau zoo hais tias koj yog ib lub tuam txhab loj thiab ntseeg tau. Nws tsim kev ntseeg tam sim ntawd nrog tus tshiab mover.
Lub sij hawm yog txhua yam nrog New Mover Mailings
Lub sijhawm yog qhov tseem ceeb rau kev ua tiav. Cov neeg hloov tshiab feem ntau qhib rau cov lag luam tshiab tom qab lawv tsiv mus.Yog li ntawd, koj yuav tsum xa koj tus xa ntawv sai li sai tau. Lub qhov rais zoo tagnrho yog nyob rau hauv thawj peb mus rau rau lub lis piam. Qhov no yog thaum lawv tab tom nrhiav kev pabcuam tshiab. Yog tias koj tos ntev dhau lawm, tej zaum lawv yuav tau pom ib tus kws kho mob tshiab lawm. Tau txais koj cov lus hauv lawv txhais tes thaum ntxov yog qhov tseem ceeb.
Qee lub tuam txhab xa cov ntawv xa tuaj.Tej zaum lawv yuav xa ib daim ntawv me me ua ntej. Ob peb lub lis piam tom qab, lawv xa ib daim ntawv loj dua. Qhov no multi-touch mus kom ze yuav ua tau zoo heev. Nws ua rau koj txoj kev lag luam siab tshaj plaws. Nws qhia tau hais tias muaj qhov sib xws. Nws kuj txhawb koj lub hom phiaj. Ib tug series ntawm cov lus tsub kom qhov kev muag khoom.
: Xaiv Tus Muab Cov Npe Zoo
Nrhiav tus kws kho mob zoo yog qhov tseem ceeb. Muaj ntau lub tuam txhab muag cov npe hloov tshiab. Koj yuav tsum nrhiav tus kws kho mob uas muaj lub koob npe zoo. Cov ntaub ntawv yuav tsum muaj tseeb thiab hloov tshiab. Nug txog lawv cov ntaub ntawv. Nug seb cov npe tau hloov tshiab npaum li cas. Koj xav tau cov ntaub ntawv tshiab tshaj plaws.
Tus kws kho mob yuav tsum tau muab kev txhawb nqa zoo rau cov neeg siv khoom. Lawv yuav tsum tuaj yeem pab koj faib koj daim ntawv teev npe. Lawv kuj yuav tsum tau muab cov lus qhia txog kev coj ua zoo tshaj plaws. Ib tus kws kho mob zoo yog tus khub hauv koj txoj kev lag luam zoo. Lawv yuav pab koj kom tau txais txiaj ntsig zoo tshaj plaws ntawm koj txoj kev xa ntawv. Lawv tuaj yeem ua rau tag nrho cov txheej txheem yooj yim rau koj.
: Ntsuas qhov ua tiav ntawm koj qhov kev sib tw
Koj paub li cas yog tias koj qhov phiaj xwm ua haujlwm? Koj xav tau ib txoj hauv kev los taug qab cov txiaj ntsig. Siv tus lej daim coupon tshwj xeeb ntawm koj cov neeg xa ntawv. Qhov no ua rau koj paub tias pes tsawg tus neeg teb. Koj tuaj yeem nug cov neeg siv khoom tshiab seb lawv hnov txog koj li cas. Cov lus teb no tseem ceeb heev. Nws pab koj nkag siab qhov ua haujlwm.
Koj tuaj yeem taug qab koj lub vev xaib kev khiav tsheb. Koj tuaj yeem pom tias nws nce ntxiv tom qab koj xa ntawv. Siv cov nplooj ntawv tsaws tshwj xeeb rau koj qhov kev sib tw. Qhov no yuav ua rau koj pom tseeb ntawm nws cov txiaj ntsig. Kev ntsuas koj cov txiaj ntsig tso cai rau koj los kho koj lub tswv yim. Koj tuaj yeem hloov kho los txhim kho cov phiaj xwm yav tom ntej.
Hauv kev xaus, daim ntawv teev npe tshiab tsiv teb tsaws chaw yog lub chaw ua haujlwm kub rau kev lag luam. Nws muaj lub sijhawm tshwj xeeb. Nws pab koj ncav cuag cov neeg siv khoom ntawm lub sijhawm zoo. Kev txais siab thiab siv zog ntawm cov neeg tsiv tshiab tsis sib haum xeeb. Los ntawm kev tsim cov lus tseem ceeb thiab sijhawm kom raug, koj tuaj yeem pom cov txiaj ntsig zoo. Nco ntsoov taug qab koj qhov kev siv zog los kawm thiab loj hlob. Lub lag luam ntse siv cov cuab yeej no los tsim kom muaj cov neeg siv khoom muaj zog.