Unlike broad social media posts you can segment

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Email lists, you maintain that direct connection, no matter what’s happening on Etsy. This provides invaluable security and business continuity.

Second, email marketing boasts an impressively high return on investment (ROI) compared to many other marketing channels. Research consistently shows that email marketing delivers significant returns for every dollar spent. This is largely because you’re communicating with an audience that has already shown interest in your brand by signing up for your email list. These are “warm leads” who are more likely to engage with your content and make a purchase. Social media algorithms, on the other hand, are constantly changing, limiting your organic reach and often forcing you to pay for visibility. However, email goes europe cell phone number list straight to your inbox, giving you a much better chance of being seen.

Third, an email list allows for personalized and targeted communications. your email list based on customers’ purchasing history, expressed interests, or engagement levels. This allows you to send highly relevant messages—perhaps a discount on a product similar to their last purchase, or an announcement about new products in a category they frequently browse. This level of personalization significantly increases conversion rates and fosters deeper customer loyalty. Finally, an email list is critical to building long-term customer relationships and brand loyalty. It allows you to share your brand story, behind-the-scenes footage, exclusive content, or early access to new collections. This constant engagement turns one-time buyers into repeat customers and passionate brand advocates, providing a stable foundation for ongoing sales and sustainable growth that doesn’t rely on a third-party platform. It’s about moving from transactional relationships to genuine connections that will sustain your business for years to come. Page 3: Essential Tools: Your Email Service Provider (ESP).