The follow-up emails in the sequence are typically sent
Your subscription landing page should be highly effective at converting visitors into subscribers. It should be:
Clear and concise: The primary goal of the page should be immediately obvious: join your email list in exchange for the promised incentive. Avoid clutter or unnecessary distractions.
Visually branded: The page should reflect the aesthetic of your Etsy shop. Use your shop’s logo, brand colors, and fonts to create a consistent and professional experience. This helps customers recognize europe cell phone number list your brand and build trust.
Benefit-focused: Clearly articulate the value proposition of joining your list. Instead of simply “Sign up for our newsletter,” highlight the benefits: “Get 10% off your next order,” “Receive exclusive sneak peeks,” or “Discover free printable templates.”
Mobile-friendly: A significant portion of Etsy’s traffic comes from mobile devices. Make sure your landing page looks and functions perfectly on smartphones and tablets, with easy-to-read copy and a simple form.
Minimalist form: Only ask for the necessary information – usually just an email address and optionally a name for personalization. The more fields you ask for, the lower your conversion rate will be.
Explicit consent: Include a checkbox or a clear statement confirming that the subscriber agrees to receive marketing emails from you. This is crucial for GDPR compliance and other privacy requirements. Your
Instant reward: As soon as someone signs up, make sure they immediately receive the promised incentive (like a discount code or a link to a digital download). Most ESPs offer automated welcome sequences that handle this.
ESP will usually provide this feature
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