Phone System/VOIP: Costs associated with making calls

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Recording & Coaching Software: For quality usa phone number list assurance and training.
Overhead Costs:
Training & Onboarding: Time and resources spent getting reps ready to call.
Management & Supervision: Time spent by sales managers coaching and overseeing cold calling efforts.
Office Space/Utilities: If applicable to your cold calling team.
Opportunity Cost:
What else could your sales reps be doing with that time if they weren't cold calling? While harder to quantify, it's a valid consideration.
Key Metrics to Track for Cold Calling ROI
Beyond the final ROI percentage, specific metrics provide granular insights into performance and areas for optimization:

Dials per Rep per Day/Week: Basic activity metric.
Connect Rate: Percentage of dials that result in a live conversation.
Conversation Rate: Percentage of connects that turn into meaningful conversations (past initial pleasantries).
Discovery Call/Meeting Booked Rate: Percentage of conversations that result in the desired next step (e.g., a discovery call, a demo, a qualified meeting).
Lead-to-Opportunity Conversion Rate: For B2B, how many cold-called leads actually become qualified opportunities in the sales pipeline.
Opportunity-to-Win Rate (for Cold-Called Leads): How many opportunities sourced from cold calls actually close.
Average Deal Size (for Cold-Called Leads): Are cold calls bringing in smaller or larger deals compared to other channels?
Sales Cycle Length (for Cold-Called Leads): How long does it take for a cold-called lead to close compared to other lead sources?
Cost Per Connect (CPC): Total cost / Number of connects.
Cost Per Meeting Booked (CPMB): Total cost / Number of meetings booked.
Cost Per Qualified Lead (CPQL): Total cost / Number of qualified leads generated.
Cost Per Acquisition (CPA) from Cold Calling: Total cost / Number of closed deals from cold calling.