As promised , I am posting another article provided by Igor Berezina, President of the Guild of Marketers.
The article says that the market is now at a qualitatively new stage of development, and what Russian medium-sized businesses need to do at this stage in order not to be left without business (sorry for the pun)
about the Russian market, I, for example, if we are talking not about scale, but about logic, did not see any significant differences from the Kazakhstan market. If I am wrong, correct me.
Well, for example, how do you like this quote: "Another colombia cell phone number list novelty for Russian business is the increasing differentiation of consumer demand on economic and socio-psychological grounds. The "average consumer" is increasingly becoming a mythological figure. And the dynamics of income and consumer behavior of various population groups is becoming less and less linear and less and less general." Do you agree?
So, the article
Igor Berezina: A NEW STAGE OF MARKET DEVELOPMENT. Is Russian medium-sized business ready for it?
According to the Romir research holding, obtained in November 2011 during a population survey, about half of consumers intend to reduce their spending on durable goods and "non-essential" services such as entertainment and tourist trips in the next six months. According to Rosstat data, also obtained through a survey, the consumer confidence index in the 4th quarter of 2011, as well as the entire previous year, was in the negative zone. According to the Association of European Businesses (AEB), the Russian passenger car market grew by 39% in 2011 and sales amounted to 2.65 million units. Just short of the 2008 record. However,