Unlike capacity, market size (market volume) is an extremely practical indicator and reflects real sales of goods or services (in monetary or physical terms) in a certain territory over a certain period. The indicator is used to understand the company's position in the market, to understand market dynamics, to analyze the level of competition, and much more.
There are many methods for calculating the market size. I will give the most common classification of methods:
based on structural characteristics;
by consumption volume;
by sales volume;
by indirect methods.
Based on structural characteristics
The most common (due to its availability) method for determining hong kong cell phone number list the market size is the method based on structural characteristics. This calculation takes into account official statistics on the production, import, and export of the goods under study, taking into account the balances at the beginning and end of the period under study. This method is convenient when calculating the size of the market of a country or a large region. It is also necessary to remember about distortions in official statistics ("gray" imports, counterfeit products, etc.).
By production volumes
In cases where the market is formed by a small number of local producers and is sufficiently transparent, the method of assessing the market size by production volumes can be used. For example, this method can easily calculate the size of the housing construction market in Kazakhstan.