The ideal number of fields for payment forms is 8, but most sites have around 11.
The ideal number of checkout form fields is 8, but most sites have around 11.
On average, a payment form should have fields for the customer's name, email address, shipping address, and payment information.
However, many online stores add additional fields to request additional information that may not be essential to complete the purchase. Online stores often do this to collect more customer data for marketing purposes or to improve their logistics processes.
The general rule of thumb for reducing cart abandonment is to only ask for what is necessary and, if possible, use features that make the form seem less daunting.
For example, you can use a drop-down menu for country selection instead of a text field, or implement conditional logic that only shows certain fields based on previous responses.
WPForms' smart logic settings
A form plugin like WPForms has such features and can be used to process payments on your online store. You can follow the following guides to add a payment form with WPForms:
How to Create One Click Checkout in WordPress
How to Create a WordPress Form with Payment Options (The Easy Way)
11. When using a single “First Name” or “Full Name” field, 96% of users fill it out without hesitation, but australia telemarketing data most websites split names into two separate boxes.
This single-field approach may seem like a small thing, but it can really help reduce cart abandonment rates.
It’s simple: it seems shorter and quicker to fill out. In online stores, where every second counts, these small improvements can lead to fewer abandoned carts.
The Etsy checkout, using only one name field
A study by the Baymard Institute found that people have no problem typing their name into a single “First Name” field. However, with separate fields for first and last names, people often get confused or make mistakes, especially on phones with small screens.
Another point to consider is the use of title fields (Mr., Mrs., Mrs., etc.). Unless this information is essential to business operations or customer service interactions, it is often best to avoid this drop-down menu altogether.
12. 24% of online stores require separate addresses for billing and shipping, even though this makes checkout seem longer than necessary.
For many customers, shipping and billing addresses are the same. Having to fill out the same information twice can be frustrating for shoppers and cause them to abandon your online store.