Search query frequency and competitivenessThe frequency of a query is considered to be a measure of its popularity among

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The frequency of a query is considered to be a measure of its popularity among users. That is, how many times users enter this word or combination of words in a certain period of time - usually a month. It should be remembered that the frequency of queries depends very much on the topic. And in each topic there is such a concept as a “high-frequency query”.

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For example, the query "metal roofing tiles" in the phone number library
construction materials topic with a number of queries of 10 thousand per month will be high-frequency. But the query "buy a BMW car" in the automotive topic with the same number of impressions will not be high-frequency. The frequency of queries also depends on the search engine.

So, by frequency, queries are divided into:

1High-frequency (HF) queries are those that are entered by users into the search bar most often in a given topic. These queries almost always consist of one word and are general queries. An example of HF is the query "Furniture".

2Mid-frequency (MF) – queries that are entered less frequently and often consist of two words. An example of such a query is the phrase "Corner sofa".

3Low-frequency (LF) – queries that are entered the least often. They consist of many words (three and more). LF are often the most convertible type of queries. An example in this situation is the query "Buy a sofa MA-95". A user who came to the site with such a query is a potential client. All that remains is to offer him the best price for such a product.

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There is also the concept of competitiveness. Competitiveness is understood as the degree of demand for a request and the number of optimizers who are promoting it. For example, a competitive request in the field of SEO is the request "Website promotion" or "Website promotion". Many companies involved in promotion try to get to the top lines of search engines for this request in order to get a client who is looking for promotion services.

Such requests are divided into the following types:

1Low-competition – queries with a budget from units to tens of dollars. These are queries that few people promote, they are easy to bring to the top lines of search engines without much effort.

2Medium-competitive. It is more difficult to bring a site to leading positions for this type of queries; their promotion costs from tens to hundreds of dollars.

3Highly competitive – queries for which dozens of optimizers fight. Hundreds and thousands of dollars are spent on them. Bringing a site to the first places for such queries is a very labor-intensive task that requires a lot of effort and patience.

An example of such a situation is the query "Plastic windows". If you type it with the note "Search in the Moscow region", a large number of companies engaged in the installation of these products will open before your eyes. From the first to the sixth pages of the search results (TOP-60) - only companies. Getting to the first place for such a query is almost unrealistic. This is exactly the example when the slightest change in the text of the page affects the position. One exact match of the word is missing - third place. Added it - first place. Overdid it a little and wrote too much - to the thirtieth place for an excess of keywords.