Chii chinonzi Lifecycle Marketing? + Maitiro e2024

[DonalCerry]

Zvikamu zvehupenyu zvinokutendera kuti utore ruzivo rwechikamu chimwe nechimwe murwendo rwemutengi uye ubatsire kuvatungamira kuenda kunhanho inotevera. Kutarisa aya matanho uye shanduko pakati pawo kunogona kukubatsira kuona mapundu mune yako yekushambadzira-yekutengesa funnel uye kuita sarudzo dzine ruzivo nedata kuti ukure kambani yako.

Chii chinonzi lifecycle marketing?
Kushambadzira kweLifecycle izano rakagadzirirwa kufambisa vatengi kuburikidza nematanho akasiyana mukutenga maitiro, kubva pakuziva kwekutanga uye dzidzo kusvika pakufunga nekutenga. Zvinosanganisira kugadzira uye kuendesa zvemukati zvinoenderana netarisiro padanho rega rega rerwendo rwavo, zvichivabatsira kuswedera padyo Telegraph Data nekuita sarudzo.

Pakati peiyi zano ndeye "Trigger, Message, Channel" chimiro:

1. Trigger: Izvi zvinoreva zviito zvakananga kana maitiro anotarisirwa kana vatengi vanoratidza anoratidza kuti vari kuchinja kubva pane imwe nhanho yekutenga nzira kuenda kune imwe. Zvinokonzeresa zvinogona kuve chero chinhu kubva kune yekutanga webhusaiti kushanya (chiratidzo chekuziva) kune inodzokororwa chigadzirwa maonero (inoratidza kufunga), kana kunyange mushure mekutenga mhinduro (ichikurudzira kutamira muchikamu chekuvimbika).

Mienzaniso yezviitiko zvekutanga zvinosanganisira:

Kutanga Webhusaiti Kushanya: Inoratidza kwekutanga kuziva kana kufarira.
Kudhawunirodha Whitepaper kana E-bhuku: Inoratidza kufarira kwakadzama mune zviri mukati, zvichikurudzira kutama kubva pakuziva kuenda kune kufunga.
Kudzokororwa Webhusaiti Kushanya: Inokurudzira kuwedzera kufarira uye kufamba kune imwe sarudzo yekutenga.
Kudzvanya pane Yakananga Link muImeiri: Kufarira mune zvimwe zvemukati kana zvigadzirwa zvinobatsira pakuwedzera iwe pachako.
Kwete Kuvhura Maemail eNguva Yakareba: Inogona kuratidza kusabatanidzwa, zvichikonzera nzira dzekuita zvakare.
2. Mharidzo: Kana chinokonzeresa chazivikanwa, meseji yakasarudzika inogadzirwa zvakanyatsoenderana nedanho retariro murwendo rwavo. Semuyenzaniso, zvedzidzo zvemukati zveavo vari muchikamu chekuzivisa, yakadzama chigadzirwa kuenzanisa kune avo vari muchikamu chekufunga, uye zvega zvinopihwa kana zvirongwa zvekuvimbika kune vatengi varipo.