Finally, don’t just rely on general trends. Test different send times for your specific audience and see what works best. Use email marketing platforms with A/B testing capabilities to compare open and click rates for different times of the day.
Today, most adults own a smartphone, and many carry it with them throughout the day. This constant access has transformed email from a scheduled activity to a near-instantaneous activity.
With 46% of email opens occurring on phones (Hubspot), it’s crucial to ensure your emails look great and are easy to read on mobile devices.
We check our inboxes on the go, during coffee breaks, and even while waiting in line. Our psychiatrist email addresses inboxes have become live feeds, demanding constant attention and blurring the lines between work and personal time.
Mobile screens are smaller and less suited to reading dense text than desktops. This has led to changes in email formatting and content. Emails are now shorter, more concise, and often bulleted, catering to the need for quick use on the go.
Emails need to be concise, visually appealing, and scannable to capture attention amidst the digital clutter. Forget long paragraphs and dense blocks of text; prioritize bullet points, catchy headlines, and easily digestible snippets. CTA buttons need to be generously sized, with easily readable text and layouts optimized for one-handed navigation.
With inboxes overflowing on smaller screens, subject lines become even more critical. They need to be intriguing, relevant, and actionable within the confines of a few words. Create subject lines that pique curiosity, personalize them for better engagement, and avoid clickbait tactics that trigger spam filters.