effective Facebook Ads

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If the headline has caught your attention and you're expecting the ultimate Facebook Ad Guide, I'm afraid I have to disappoint you:

There's no such thing as the ultimate ad that redefines effectiveness. Every company has different requirements for running Facebook ads, so every advertiser has a different base, and every target audience is different, even if only in nuances. That's why I can't possibly tell you the classic recipe for an effective and successful Facebook ad. Because there isn't one.

Clickbait...you might be thinking. But no, not quite. In this article, I want to give you the lithuania phone number data best guidelines that will help you work professionally with Facebook and help you create an effective Facebook ad:

1. Use Ads Manager instead of a personal ad account!
My dad is a roofer. He visits construction sites every day, inspects houses, and therefore knows what makes a bad foundation. The reason changes the conditions under which he has to work: If the roof batten can't support the weight of the steel gutter, a different material, such as zinc, has to be used – something like that (I'm not a roofer

This is also true when creating Facebook ads. If you want to start using Facebook advertising professionally, please avoid a personal advertising account under any circumstances (!!!). If you want to start using Facebook advertising professionally, you can't avoid using Business Manager.

Because the Business Manager is the foundation of your house like concrete is of a floor plan.

The personal advertising account also gives you the opportunity to place ads completely, but in conjunction with a pixel and other people to whom you want or need to grant access, the advertising account becomes a noose that slowly but surely wraps itself around your neck.

To put it less drastically: By using the personal advertising account, you are estimated to use at most 30% of the potential that you would have with the Business Manager.

In addition to Facebook Analytics, Attribution Tool, Creative Hub and Audience Insights, the Business Manager also offers you another vital fact:



via GIPHY

The account views.

The views that allow you to link all elements—Facebook Page, pixels, ad accounts, people, users, partners—make your professional work much easier. So please do me a favor and start using Business Manager NOW—if you haven't already: https://business.facebook.com

business-manager-create-facebook-account
How to create a Business Manager account
2. Set campaign goal
Once the Ads Manager is up and running, you can start creating your campaign. It's important for you, and especially for Facebook, to know the campaign's goal.

Do you want to use the campaign to cement your brand in the minds of your target audience, or do you want to generate more relevant traffic to your blog articles? Or do you urgently want to immediately increase sales for the discounted product model that's just ending and free up your warehouse for new deliveries?

Depending on the objective you choose, Facebook will target different people. While you can target the same audience in one campaign, with two different campaign objectives, Facebook will always deliver ads to different people.

Marketing goal - set up campaigns in Facebook
Screenshot from the Ads Manager
How does that happen?

Every target audience has differences – even if they may only be nuances. If you select Objective Traffic as your campaign, Facebook will target your ad to users who are most likely and least expensive to click on your selected call to action.

But if you choose conversions as your goal (in this case, sales), Facebook will ignore the group of people within your target audience who are more likely to click and instead target the people who are most likely to buy.

So, if you want to gain more newsletter subscribers on your website, your goal should be conversions, not traffic! Don't confuse the two. Otherwise, your campaign will be completely wrong, and the results will be poor – despite all the effort you put into it.

3. Use the right bidding strategy
The right bidding strategy is just as important as setting the right goal. If the wrong ad bidding is used in your campaigns, it can either

lead to bids that are too low, resulting in too few deliveries or
This leads to ineffectiveness because you're paying too much for your desired conversion. In other words, your target CPA (cost per acquisition) is too expensive and therefore inefficient.
You are probably wondering: What is the right bidding strategy for me?

For this, you should take a look at my OMT article dedicated to this topic:

Using Facebook Ads Bidding correctly
4. Use relevant target audience
Once you've chosen the right bidding strategy, it's time to set up the right audience. To create an effective ad that achieves successful results, you need to know your target audience inside and out.

No other advertising platform currently offers as many targeting options as Facebook's Ads Manager. In addition to targeted location settings, demographics, languages, and more, you can also target people based on their interests, behavior, education level, and job title.

However, opinions differ here: Some say the target audience should be targeted as precisely and accurately as possible to minimize wastage. Still others believe we should let the Facebook algorithm do its work. It's already doing a very good job, selecting the right and relevant individuals for your ad from the large target pool of over a million.

My tip: It depends on the funnel stage in which you want to run the campaign. If you want to promote the awareness phase, it's essential to set large target groups to keep the CPM as low as possible. If you want to use retargeting measures with Facebook ads, your targeting should be as specific as possible.