What if your competitor has less than 1,000 subscribers

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Meta puts forward a special condition - you can set up advertising on Instagram competitors only if the number of subscribers is at least 1,000. And it is important to understand that we are not only talking about the actual number of subscriptions on Instagram. It is important that subscribers on Instagram also have a profile on Facebook. If this is not the case, part of the collected base may be filtered out, as a result of which the actual coverage will be even lower.

how to target competitors' subscribers

How to launch an ad to a competitor's followers if they have a small audience? There are two solutions. First of all, you can combine the followers of several competitors. Another solution is to use multiple audiences. In addition to the followers of competitors, you can add people who interacted with their posts, wrote comments or liked publications, but were not subscribed to them.

Who is this promotion method suitable for?
Let's say right away that setting up ads for competitors' Instagram student data followers will not be profitable for every business. This is a good marketing move if your company:

is just entering the market. If you don’t have a clear understanding of who will be interested in your product, your competitor’s audience is a great guide;
works in a highly competitive niche. If users are already accustomed to advertising and choosing among similar offers, you can also target your competitors' audience on Instagram.
how to target competitors' subscribers

In what cases do we not recommend using this method? Firstly, it will be disadvantageous for businesses that operate in a narrow or specific niche. After all, the audience of clients may simply not show interest in your offer, and you will waste money. Also, this method is not suitable for those who sell expensive products, such as premium legal services. After all, the decision to make an expensive purchase is not made immediately after seeing an advertisement.