We monitor the relevance and ensure the relevance of medical clinic advertising

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Since the main product to promote in the current situation is COVID-19 testing, and external conditions are changing literally at cosmic speed, it is important to show people relevant ads.

The list of external factors that can affect the number of leads is constantly updated.

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At the same time, the list of services that need to be advertised is expanding: in just three months, the top three priority services have become 12. The more actively people are vaccinated with Sputnik V, the greater the demand for the post-vaccination immunity testing service.

What was done to achieve the result:

simplified the launch of a new service - we launch advertising campaigns in 2 days;
standardized the markup and automated reporting - we see key indicators for chinese america data each product or office, as well as the overall dynamics. This is convenient and transparent for the client, it is easy to control the efficiency;
adjusted the strategy and redistributed budgets between traffic acquisition channels and services as market conditions changed.
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Conversion rate for the campaign to post-vaccination immunity

LabQuest regularly holds new promotions, which are constant launches of new advertising campaigns. Each promotion can last from a week to several months.

The new offices, which opened approximately once a week, also required advertising.

To address these new launch challenges, we built a separate semantic core for local campaigns and also used local geotargeting and geoqueries.